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This blog is fromStar Games vs Li Ning, Nike shoe edge: Chinese martial arts contest 2006-02-28 17:00:44 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close & nbsp; & nbsp; & nbsp; & nbsp; In 1984, when Li Ning blowing "China whirlwind" at the Los Angeles Olympics, Nike is almost in the same year signed a 21-year-old basketball star? - Michael Jordan, even more so within the time then, Nike reputation big noise in the world performance Changhong. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; is such two seemingly unrelated people, but it seems some kind of arrangement in a contest with the competition. & Nbsp; & nbsp; & nbsp; & nbsp; Li Ning and Nike's contest, in fact, from the Li Ning brand birth began, and 15 years is nearly five years, the two sides each other began to really feel strong pressure on the opponent brings. When fully ripe Nike China market, the same plan as "Total Annihilation" in their own house, but found himself looking at the Li Ning brand grew up, he had not thought to be a rival Li Ning Company, it seems to still be maintained From its inception when there is a strong sense of vitality in various fields began to frequently meet with their short soldiers. For Li Ning is concerned, to become one of the key global brands, it is how successfully blocking "foreign brands" in the local market, or even the local market are not restrain a brand, to talk about what is undoubtedly the internationalization Nights Tan. Please pay attention to this issue, Li Ning and Nike's marketing real cases. Part I: can not avoid the internationalization of international sports in 2005, at least three important contract with Li Ning activity or rumors concerning: January 18, 2005, Li Ning Company and the NBA announced in Beijing, "Li Ni jordan shoes online sale ng" became " NBA strategic partner "; January 24, 2005, the Beijing Olympic Organizing Committee announced Adidas (Suzhou) Co., Ltd. and Adidas - Salomon Group became the partner of the Beijing 2008 Olympic Games. From the beginning of the 1992 Barcelona Olympic Games as Chinese athletes to accept the award four consecutive clothes, "Li Ning" is no longer the continuation of national brands Olympic track; in September 2005, a large number of media reports, Li Ning Company intends to acquire market capitalization of 186 million pounds (2.65 billion yuan) famous British soccer supplies company - Umbro (Umbro) companies. Standardized operation, Li Ning defensive back when the international color more intense sports, Li Ning inevitably involved. It should be said, in the face of this international success of the brand Nike, Li Ning has shown determination and frustration are very obvious, but the pressure is borne by Li Ning, the current exception is huge. In the international context, the only result is not going forward is to be ruthlessly eliminated. We might look at from the following angles compared to Li Ning, Nike gap exists, which is the gap between the strong and the stronger person. And many Chinese brands in other industries are similar in the international sports market, Li Ning brand companies face has a very high concentration of international sports brand groups, seem to be able to take the only strategy is defensive back. Because Should "restrain" is a lose, should "not go out attack" is also an input, so the face of Nike's China Strategy, Li Ning can only take "three three evils" of the policy. First, anti-(defensive) Low trans (hit) high. 15 years, Li Ning's main source of income comes from the low-end market. In its OK to the professional high-end sporting goods business transformation process, they may have to face recognition is not high, low or accept embarrassment. In recent years in response to Anta, Sanko, led by enterprises in Jinjiang, Fujian, Li Ning launched for low-end market, the price is more than 100 dollars of "comfort equipment" products, and offer 20 square meters or less, "starting line" shoe, blocking low Brand new threats end of their formation. Although Li Ning Company has an enviable distribution network of more than 2,800 stores in China formed, but compared to Nike's revenue comes from only five or six major cities of Beijing, Shanghai, Guangzhou, and Li Ning's performance comes from the national market the status quo, to the high-end market for food has become inevitable after the successful defense of Li Ning Company. & Nbsp; & nbsp; & nbsp; & nbsp; Second, anti-(keep) the local anti-(hit) abroad. Although Li Ning in the domestic market after the company achieved 15 years of rapid growth, especially Li Ning Company to adjust business strategy after 2002, Li Ning's annual operating income from the 720 million yuan, 800 million yuan and 1.2 billion yuan in 2004 rose to 18 billion. But look at the speed of foreign competitors will know, Li Ning in air jordan 11 space jam for sale this than speed, than the size of the contest, advancing quickly enough. In 1999, when Li Ning reached annual sales of 700 million yuan in China, Nike's sales in the Chinese market only 300 million yuan, 100 million yuan Adidas. But after 1999, Nike, Adidas in China's growth rate is far more than the Li Ning, Nike's growth in recent years in the domestic market are as high as 30%. The reason, Nike and other international brands to seek China's domestic market can give short-term profits, but will focus on the consumer to cultivate, build channels, a brand, Li Ning have to protect profits, insurance market, insurance brand, multi-line operations. Third, the anti-(keep) the anti-popular (hit) the mainstream. Li Ning in the development of the domestic market, initially taking a "full motion" strategic positioning, and take a "leisure + sports" model of development. But as Nike, Adidas and the international mainstream sports - to promote basketball, football and other marriage patterns inroads into the domestic market. Li Ning brand marginalization trends are becoming evident, even in some large urban brand appeal continues to decline. To change this passive situation, Li Ning Company currently has men's basketball, football, women's tennis, fitness projects has the most extensive public foundation, have a tremendous impact on society as a key project of sports specialization object. Li Ning, a succession of Spanish men, women's basketball contract, signed with the NBA to promote basketball game on campus, etc. are doing some positive attempts and efforts. Strong alliance, Li Ning international attempts can say that sport is Chinese first open field. When we planned economy, when we are still very conservative in their entertainment, news, etc., competitive sports was an important part of patriotism and unprecedented liberation. So from this perspective, sport is our first field with the international standards. The elite athletes such as Li Ning is the first in that era, the most comprehensive travel around the world of people, so you can say that the globalization of the seed planted very early in the Li Ning hearts, so we will find that the Li Ning Company is one of the few, from beginning its inception more positive stand on the global level thinking local companies. Not only because the business development needs, Li Ning company needs and Olympic, NBA, athletic teams of foreign business cooperation, the Li Ning Company is in all aspects of the strongest companies in various fields of international cooperation, with a view to absorb more nutrients from cooperation From the table below we can see reflected: Part II: change, beyond the self-denial of the soul of a great company is great, is not due to his continued success?. But it can still loves to keep in the event of difficulties and setbacks, and ultimately self-transcendence. A "beat to death" of the company than a "big company" more existence. Li Ning and Nike in their respective business development course, on several occasions cheap air jordans experienced such self-transformation and self-transcendence Fenghuang Nie & nbsp; & nbsp ;. Li Ning's "subtraction" and "addition" for a stage success of the enterprise, the most difficult to give up the initial success of their own experience, but sometimes lethal home business is precisely this terrible experience. Li Ning Company was founded in 1990, has been developed are relatively smooth. But by 1999, the company's sales from $ 76 million in 1997 fell to around $ 60 million. Li Ning, a substantial decline in sales to sounded a wake-up call, so in the course of the world's leading companies in all aspects of cooperation, Li Ning, the company began its own "subtraction." & Nbsp; & nbsp; & nbsp; & nbsp; First, the "minus" family "plus" newcomers. Li Ning has a kinship with the senior management group have left. Meanwhile hired professional managers from various industries involved in the management of enterprises. Second, the "minus" float "plus" shareholders. To achieve the separation of management and ownership, the transition to a modern enterprise system. Li Ning himself fade out the daily operations of the company, and gradually turned to grasp the strategic direction and operational areas of the capital layout. And the use of listed holdings of shares held by the family, including the introduction of Singapore Investment Corporation, including the shareholders. Third, the "minus" (RPA) complex "plus" International (concept). Li Ning strong patriotic feeling its early successes included not unrelated, but to become a global sports brand, we need to be more open, just and fair competitive environment and competitors expand loves. So while sponsorship basketball team in the country, receiving awards in areas such as the Olympic defeat, Li Ning company or according to a predetermined plan with France, Spain, NBA and other sports organizations and national cooperation. Fourth, the "minus" association (company) "plus" brand (agency). Li Ning brand is to create, at the suggestion of the Professional level institutions, previously a dozen companies have integrated into the Li Ning Sports Goods Group's initial realization of clear group structure. At the same time to strengthen the management of the Li Ning brand, in October 2001, set up a special marketing, sales and operations support department is responsible for the overall planning of the brand. Nike encounter "China issue" Nike founder Knight of the Chinese market has been looking forward to this: "China has two billion feet do we want them to have to wear Nike!!." But the face of the Chinese market, Nike maverick personality also suffered some minor trouble, the ins and outs of some of the problems but also makes Nike have to seriously examine their words and deeds in the Chinese market. New problems encountered on the Chinese market, but also makes Nike has been more targeted in changes in the global market. Pride of international brands in recent years, frequent mistakes in the Chinese market, a critical factor is the governme Cheap air jordans for sale nt's supervision started to increase, consumer psychology matures. So I leaned over, international operating experience and local market characteristics, combined as many international brands continue to grow in the required course. After Nike's "scraped the bone healing" Nike's performance to reach $ 9.6 billion peak in 1998, but began to decline. Nike sneakers was reduced by 14% of global sales, sports apparel decreased by 9%, when Nike laid off 1,600 people, one-third reduction in the marketing budget. Michael Jordan retired again brought the Nike worse, lost the most legendary and inspiring a endorsers, Nike ads almost the main engine flameout, Nike is facing a very severe test. And founded in 1999 after the death of one person Bowerman, the former was no longer involved in the company's specific business founder Knight had to come back and rebuild the company's new order. In time of distress, Knight in order to enhance the performance of Nike, once again raised the change of "magic wand": First, to rebuild a new management team. Knight hired from PepsiCo's Tony Blair as the new chief financial officer, the company hired from PoloRalphLauren Thomas? Clark served as chief operating officer, and bold use of dual leadership system, promoted senior director Mark? Parker and Charles? Denson as joint implementation long, establish a new management team, the integration of old and new and the different expertise of personnel. Second, to strengthen the supply chain system. Nike old supply chain system is very confusing, scattered in 27 sets of computer systems around the world to take individual actions, not in communication with each other, so often caused by selling products out of stock, the stock too much unsalable goods phenomenon. In order to establish a new supply chain system, Nike spent $ 500 million to be integrated, so that after the completion of the new time to market reduced from nine months to six months, and by the 39.9% gross profit raised to 42.9%. Third, the expansion of product lines. Nike's main commodity original basketball shoes, mainly in recent years, the introduction of golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Soccer Sporting Goods Series is currently the turnover has been as high as $ 1 billion, a 25% share of the global market, as much as 35% of the market share in Europe. Fourth, the addition of new brands. Nike has acquired advanced casual shoes brand colehaan, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business. 2003 new brand of earnings growth of 51%, reaching $ 1.4 billion. & Nbsp; & nbsp; & nbsp; & nbsp; under Knight reforming, Nike gradually from a product design innovative marketing company known, transformed into a highly organized and disciplined, improve efficiency, focus on new business performance, and therefore at 200,427%, another new record. And another key initia Cheap foamposites for sale tive is the end of 2004 the company hired William Johnson? Perez, Nike hopes to fully play its multi-brand sales in SC Johnson's experience to create better results for the company's two brands Nike made The new contribution, which is under a piece of cloth in the future. Reviewer no finest hour if there is no comparison, the results achieved in 15 years, Li Ning Li Ning sufficient comfort temples of white hair. But put on the global sports economy platform, Li Ning and even dangerous, because an industry capable of generating opportunities for international brand is limited. And now, this opportunity did not increase, but is less and less. Even big companies like Nike to see billions of dollars such, did not dare to have a shred of competitive slack. Sports brand building and exploration of movement value inseparable, but also with sports sponsorship inseparable, but what kind of sports sponsorship and decide what level of athlete sports brand brand positioning and international reputation. Over the years, contact with Li Ning brand together basically domestic elite athletes; and like Nike, Adidas such international sports brand sponsorship of clients throughout the world-class athletes around the world, which also established its world-class brand position . Li Ning to go international, domestic only sponsor athletes and sports teams is not enough. In addition, specialization has also been a "Li Ning" the soft underbelly of the consumer brand Li Ning lack of clear and explicit recognition, which is mainly due to the ambiguity caused by the positioning of the brand Li Ning, Nike, Adidas flagship high-end professional sports different yes, Li Ning flagship sports and leisure, and sports and leisure itself is a vague position, as consumers of sports consumption professional development, this positioning will inevitably compromised. Among the many studies tracking the development of Nike we have shown that Nike in business management and not too many unconventional in many ways even still followed the Adidas company set up several decades ago recognized the success of the footwear market strategy. Compared with its competitors, Nike is the first and best will "emotional" embedded core brand of the company, he seemed like a young Ganaiganhen style around a living person, it is precisely its independence Some. Nike company to find "rising stars" to train "Rising Star" featuring spokesperson cooperation model, not only makes the public increasingly believe these star achievements solidarity efforts with Nike, but Nike also get lower costs access to the image of endorsement. Focusing on sports, focusing on improving the competitive level of the athletes, which is not only need to consider Li Ning, Fujian many fast-growing "celebrity endorsements + CCTV," the sports brand should ponder deeply. & Nbsp; & nbsp; Related newsThe word DEFCON comes from the military terms the "alert", this mysterious military organization and a Vans joint was in 2014 when things, which in 2013 and 2014 two joint are many people impressed, even beyond ordinary dress, of dimensions, become the object of Vans, military enthusiasts amateurs, Vans Syndicate become the highest regional syndication era of the most representative works of joint. after a lapse of 3 years, Vans Syndicate has been with the regional syndicate ten years period ended, DEFCON was back again in 2017, and Vans Pro Skate branch professional skateboard brought three different colors of Sk8-Hi Notchback double Pro: this series of three double color black, light brown, dark green respectively corresponding to the famous Multicam?? three types of camouflage in: Black?, Arid?, Tropic?. Multicam? Is a specific camouflage camouflage fabric of American Crye Precision company, is one of the most powerful comprehensive camouflage effect at present in the world has been open in the camouflage pattern, has been widely used in military and national forces, black, brown, green and three kinds of fabrics were of city, desert and jungle terrain needs are can confuse in three different environments of human visual and infrared characteristics. In addition , before and after each pair of shoes are used for Wolverine flame retardant pigskin suede? Materials, side to join Multicam? Nylon fabrics, shoes waterproof treatment good waterproof lining, by Dri-Lex? Patent moisture management material, can maintain the best wearing comfort. Sidestripe UltraCush HD section reinforcement, professional cushioning insole and flip the waffle bottom should not be less. DEFCON joined the tongue pattern of lightning magic, and imitation of the United States armed forces will be equipped with Velcro to be replaced, the DEFCON pattern is plotted on the lightning bottom side edge, and each pair of shoes the heel is embroidered with "Hesh Goat" is also a relief pattern of goat, followed by Skate Pro as regional general stereo projection. In addition to this joint launch of shoes, will bring three kinds of the same pattern of black short sleeved t-shirt. DEFCON x Vans Sk8-Hi Notchback Pro 2017 series of joint will be on May 27th (Saturday) visit the designated shop on sale, priced at 110 dollars, about 770 yuan. For the purchase of this series, we can contact the WeChat customer service official blog Hello everyone, ~ this week for everyone to bring AJ1 black color box forbidden to wear shoes because these shoes in the domestic and even the whole world have too high popularity, as a Japanese talent Yingmuhuadao second AJ shoes comic AJ is taken from the foot of cherry color in reality forbidden to wear 〉 〈 In September 15th 1985, Nike created a revolutionary basketball shoe, AIRJORDAN1In October 18th NBA 1985 threw it out of the stadium, Although is already arigato color shoes but it was only black or white at that time, red color AirJordan1 is a little loud David, Stern gave Jordan a ticket, at this time, Nike is out of pocket, asked Jordan continue to wear AJ1, has paid a million dollars in fines before and after, but it was the ban that became the best advertisement for Nike. so AJ1 has become the trend of young people who are rebellious genes original black and red color of AJ1 had forbidden to wear color name Of course, this is after the affected Japan comic master Takehiko Inoue Comic books in 1990-1996 influenced generations of domestic boys, let them take the basketball, run to the court, sprinkle youth, in limited mode, any object will have a huge premium light has just talked about the 2 background, has already let has an unmatched audience in the group , not to mention the top of the big coffee before sale, preheat these shoes throw away the classmate who bought by line 1299 at the original price wants to get it now. It's basically gone for more than 2800 blocks, why are these sneakers so expensive, ? I think it still comes from the most primitive childlike innocence of boys, even if we have grown up, adult, some belong to childhood, belong to the youth belongs to the idol memory, was awakened by the pair of sneakers, under the circumstances of the economy, who doesn't want to chase a dream, ? for basketball for Jordan to have two for me this pair of shoes is really attracted me cherry , after all, the impact of the slam dunk animation is enormous, here again to everyone Amway comic version of the national contest story after all, the introduction of the animated version of the country to the successful promotion of the national contest will end, although you know Hunan finally failed to win the national championship had earlier appeared again network "Katakana" version of the first generation Adidas Originals NMD R1, so that once again become a hot topic and many shoes, the first year of the "Tonal Pack" hot today will also usher in the back on the shelves. This offering will also usher in "Triple Black", "Triple White" and "Triple Red" three color design, in addition to light and breathable mesh uppers, consistent BOOST outsole design has become the biggest bright spot and vamp. It is reported that the series will be exclusive sale in Europe in February 25th, but most stores are supporting global express service, missed the first year of sale of friends may wish to pay more attention to. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike, Air, Max, Uptempo, all white color, the first to see Nike Air Max 95 new color design review on an article: Nike Air, Max, Uptempo, white color, the first to see the next one: Nike Air Max 95 new color design Air Jordan 7 are made by materials like premium leather, nubuck, textured material, and metallic leather. The highlight of these Nike Footwear exists in the gray color which are often found on the nubuck toe box and tongue area. On top of that. Material of the front community and Nike swoosh is leather along with the color of these parts are both lime which sometimes stress the upper of these kinds of Jordan 7 Retro Shoes. the gray color also appears for the shoelace area, insole lining, On account of the Nike's designers, Nike Shoes show prime quality and give the wearers extreme comfort from the body from the body and directs it into the outer fabric surface where the item evaporates and maintains the dry and cool effect of the wearer. it's important to have the right running gear that Nike can provide. Most of its shoes use much technology and research in to its manufacture. And welcome for much more Cheap 2017 Jordans here. has been previously for you to bring Adidas Originals Consortium Part 2 Adidas Originals City limited series, once again issued a third wave of city style. This time limit with Britain's Crooked Tongues, Paris's chief shop Colette, local Toronto Livestock and Tokyo VA. Crooked Tongues when the shop names for the style in the most simple appearance for the design, in the body of the shoe the material for perennial rainy weather developed by London new material, which has special function in water repellent. The shoe body red three lines to form suede decorations, Gewen shooting on the insole with British flavor, elegant London side revealed. And designed by Colette in shoes color entirely on French national representative color for the spindle, with a refreshing white shoe body design, with blue / red dotted lines, and in the bottom With a translucent chic details. While Toronto's Livestock is responsible for shoes with elegant grey suede leather, used as the main body, and a net cloth, especially with 3M reflective material in details, the overall design of a foil is more perfect. And Tokyo shoe shop VA to design its name low-key appearance the shoe body, black for the spindle, with net cloth and leather wear fork staggered, in addition to the other white bottom as collocation, and red / yellow as the details of the embellishment, making the overall design with the same and low-key and people can not ignore the presence of more than four Adidas Originals Consortium. City limits will be officially on sale in the near future, please pay attention to the future more follow-up. Nike Footscape Woven Chukka Motion this summer will launch two new products, new products to the classic "Rio De Janeiro Beach" theme color, two shoes with water blue grain leather uppers collocation yellow midsole and green grain leather uppers collocation mint green bottom shoes heel, two orange and red label abnormal eye-catching, two shoes are full of texture and color sense of tide. New products are not available yet. What would you choose if they were on sale?